Question No 2;
PPP uses the Boston Consulting Group Matrix (BCG Matrix) to prioritise
products for investment and divestment. PPP invests or divests according
to the quadrant of the BCG Matrix that the product occupies. Which TWO
of the following quadrants might receive only as much investment as
required to maintain PPP's relative market share?
A. Cash cows
B. Question marks
C. Stars
D. Dogs
Answer: C
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